There are so many components to a company's Internet presence today, and we're not just talking web.

• Blogging and Online Press Releases from your web-site
• E-mail Marketing Campaigns
• 3rd party Social Networks
• Accommodating Mobile Platforms
• Unifying and coordinating your online message with all other communications channels of your organization.

Understanding your marketed audience's perception of how you use Internet resources is fundamental to your overall perception in there eyes.

Your web-site is unique among all avenues of communication that reach your customer's in that anyone interested in hearing about your organization simply needs to visit it to be reached.  For this distinguishing reason, it makes sense that your web-site should be ground zero for all information and messages that you want to communicate.

Search Engine Optimization (SEO) is an integral component within your web-site.  In order for Google, Yahoo or any other specialized search engines to recognize your site you need to begin with interesting content to the market trying to find you.  As your web-site's content of information grows, social networks need to be updated with those messages so that followers and search engines alike are notified of new content activity.