Planning an Online strategy

There are so many components to a company's Internet presence today, and we're not just talking web.

• Blogging and Online Press Releases from your web-site
• E-mail Marketing Campaigns
• 3rd party Social Networks
• Accommodating Mobile Platforms
• Unifying and coordinating your online message with all other communications channels of your organization.

Understanding your marketed audience's perception of how you use Internet resources is fundamental to your overall perception in there eyes.

Each one of these avenues gives your message an extra opportunity to reach your market.  But in order for them to be effective and to communicate a cohesive strategy, they need to be part of an Integrated Online Marketing Communications (IOMC) strategy.